Many Netflix enthusiasts around the globe are redefining their viewing habits, opting for intense binge sessions rather than the traditional weekly episode release. Instead of spacing out episodes, many finish entire seasons within a single week, highlighting binge-watching as the new norm. However, not all series are consumed in the same manner; some are devoured quickly, while others are savored slowly.

To better understand these differing viewing styles, Netflix introduced the Binge Scale, categorizing shows based on how audiences engage with them. The platform analyzed viewing patterns across over 100 serialized series in more than 190 countries, revealing that dedicated binge-watchers spend roughly two hours daily to complete a season.

Shows with high-energy plots, such as Sense8, Orphan Black, and The 100, tend to be devoured rapidly, often making it difficult to pause. Intense genres like horror and thrillers—exemplified by The Walking Dead, American Horror Story, and The Fall—also fall into the devour category, as their gripping content pulls viewers in relentlessly. Conversely, comedies with dramatic elements like Orange Is the New Black, Nurse Jackie, and Grace and Frankie are more likely to be enjoyed at a relaxed pace, prompting viewers to say, “Just one more.”

Complex narratives, such as House of Cards and Bloodline, are typically watched more slowly, allowing viewers to appreciate intricate details. Period dramas like Peaky Blinders and Mad Men also fit into this savoring category, as their historical depth invites viewers to linger. Interestingly, shows like BoJack Horseman, Love, and Unbreakable Kimmy Schmidt—though seemingly lighthearted—offer societal insights and layered humor that encourage a more mindful viewing experience.

Cindy Holland, Netflix's Vice President of Original Content, notes that the binge scale reflects the spectrum of viewing experiences—from emotionally engaging to intellectually stimulating. She emphasizes that Netflix provides the flexibility to watch at one's own pace, whether racing through an intense thriller like Bloodline or leisurely immersing in the drama of Orange Is the New Black.

The Binge Scale segments shows into two main categories:

Savor shows are enjoyed gradually, including:

• Irreverent comedies such as BoJack Horseman, Unbreakable Kimmy Schmidt, and F is for Family
• Political dramas like Homeland and The West Wing
• Historical series including Mad Men and Narcos
• Superhero shows like Marvel’s Daredevil and Jessica Jones
• Crime dramas such as Fargo, Bloodline, and The Blacklist
• Dramedies like Grace & Frankie, Nurse Jackie, and Orange Is the New Black
• Action and adventure series like Outlander, Prison Break, and Vikings
• Science fiction titles including Sense8, Orphan Black, and The 100
• Horror series such as American Horror Story and Penny Dreadful
• Thrillers like Breaking Bad, Sons of Anarchy, and Bates Motel

Devour shows are those watched in rapid sessions, often less than two hours daily, reflecting an immersive binge experience.

This research, conducted between October 2015 and May 2016, focused on season completion data from users worldwide who finished their first season, revealing a median of five days and around two hours per viewing session. While the placement on the binge scale indicates viewing style, it doesn’t necessarily correlate with popularity or total viewership. Notably, some series may not be available in all countries, but the patterns remain consistent across diverse regions.

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