Spider-Man Movie TV Rights - Multi-Network Deal

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The upcoming 'Spider-Man' movie's multi-network licensing deal, a strategic triumph for Columbia TriStar, exemplifies the lucrative television rights market for blockbuster films.

The upcoming "Spider-Man" movie is set to dominate television screens through a complex, multi-network licensing arrangement. Columbia TriStar Television has secured over $60 million in licensing fees from Fox and three AOL Time Warner channels, including Turner networks TBS and TNT. This extensive deal exemplifies the strategic approach taken by CTDT, which recently closed more than $100 million in network movie rights for high-profile releases such as Jennifer Lopez's "Enough," "Stuart Little 2," and Cameron Diaz's "The Sweetest Thing."

Fox holds the initial exclusive rights to broadcast "Spider-Man," thanks to a shared window arrangement orchestrated with Turner. The superhero film will first air on Fox in late 2004 or early 2005, with Turner receiving two additional runs over the following year. After that, Fox will have a one-year window for two primetime broadcasts in early 2007, before the film transitions to TBS and TNT for the remaining duration of the ten-year agreement. Turner also retains the option to allocate a window to The WB during the latter part of the contract, offering flexible scheduling opportunities. Turner is expected to contribute nearly $40 million toward the total licensing cost, with Fox covering the remainder.

The deal's value was significantly impacted by "Spider-Man's" record-breaking box office performance, which soared past $300 million domestically faster than any previous film. This success made negotiations more complex, as some networks hesitated to pay standard licensing fees—typically around 15% of the film's gross—when the gross continued to climb. Nevertheless, CTDT managed to secure a deal that ranks among the largest ever for a theatrical-to-television film sale, underscoring the high value of blockbuster titles.

Before hitting Fox, "Spider-Man" will also have an exclusive pay-TV window on HBO, facilitated through Columbia TriStar's output deal. Other notable deals include Turner’s acquisition of first-run rights to "Enough," with CBS securing additional primetime slots under a five-year agreement. Sony received a flat fee from CBS, while Turner paid a sum close to 15% of the film’s gross, resulting in total earnings exceeding standard rates.

Additionally, Disney has acquired rights to "Stuart Little 2" for broadcast on ABC, ABC Family, and Disney Channel, while Comedy Central has purchased exclusive rights to "The Sweetest Thing" for a fee estimated between $2 million and $3 million. Overall, CTDT has sold its four major films to eight networks across four major entertainment companies, demonstrating the studio’s advantage in negotiating flexible, high-value deals without the constraints of parent network affiliations.

Looking ahead, Sony plans to release at least two more potential blockbusters—"Men in Black 2" and "Mr. Deeds"—which are expected to generate similar lucrative licensing agreements. The scale of the "Spider-Man" deal aligns with recent long-term shared-window arrangements, such as New Line’s "The Lord of the Rings" trilogy, Warner Bros.’ "Harry Potter" series, and Universal’s "How the Grinch Stole Christmas," each fetching hundreds of millions of dollars from multiple networks. These deals prove that even amid a challenging theatrical landscape, blockbuster films remain highly profitable assets for television licensing, delivering premium returns despite broader industry downturns.

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